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Fighting hard to maintain its shaky position as a major publisher and book vendor, Barnes and nobles Inc turns to food in a bid to satisfy and to sustain its customer base. This post by Dana Hatic originally appeared in Eater magazine.

A bookstore facing lackluster sales is turning to food to stay afloat. Barnes & Noble is jumping into the full-service dining business with the launch of its first hybrid bookstore/restaurants, the Sacramento Bee reports. With one already open in Eastchester, N.Y., and a second in Edina, Minn., the third prototype store lands in Fulsom, Calif., and features an open concept with bookshelves crossing into the dining area, where customers can sit down with a full menu and sip on local beer and wine.

Barnes & Noble announced its restaurant plans back in June, looking to draw people back to in-person book shopping by combining it with dining for an “experience retail” setup. The Barnes & Noble Kitchen menu for Fulsom embraces plenty of modern food trends too: There’s avocado toast on the breakfast menu and sharable guacamole for the table, plus a kale salad, a hearty brisket burger, and a plancha-cooked salmon. Oh, and there are slow-cooked beef short ribs that cost $26, or more than most books in the store. Continue reading at eater

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PM Browne

Ceo/Founder at Shopping News Today
PM Browne is chief executive, SNT. Before now Browne worked previously in such key marketing areas as advertising, order fulfillment officer for an online retail giant before setting out to develop Shopping News Today to cater for the online e-commerce information sector
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http://shoppingnewstoday.com/wp-content/uploads/2016/12/img_0621_0_31062126090_o-700x466.jpghttp://shoppingnewstoday.com/wp-content/uploads/2016/12/img_0621_0_31062126090_o-150x150.jpgPM BrowneTech and Innovationbarnes and noble,bn,books,eatery,publisherFighting hard to maintain its shaky position as a major publisher and book vendor, Barnes and nobles Inc turns to food in a bid to satisfy and to sustain its customer base. This post by Dana Hatic originally appeared in Eater magazine. A bookstore facing lackluster sales is turning to...Front page of what the internet is shopping