Barnes & Noble’s New Restaurant Serves $26 Entrees
Fighting hard to maintain its shaky position as a major publisher and book vendor, Barnes and nobles Inc turns to food in a bid to satisfy and to sustain its customer base. This post by Dana Hatic originally appeared in Eater magazine.
A bookstore facing lackluster sales is turning to food to stay afloat. Barnes & Noble is jumping into the full-service dining business with the launch of its first hybrid bookstore/restaurants, the Sacramento Bee reports. With one already open in Eastchester, N.Y., and a second in Edina, Minn., the third prototype store lands in Fulsom, Calif., and features an open concept with bookshelves crossing into the dining area, where customers can sit down with a full menu and sip on local beer and wine.
Barnes & Noble announced its restaurant plans back in June, looking to draw people back to in-person book shopping by combining it with dining for an “experience retail” setup. The Barnes & Noble Kitchen menu for Fulsom embraces plenty of modern food trends too: There’s avocado toast on the breakfast menu and sharable guacamole for the table, plus a kale salad, a hearty brisket burger, and a plancha-cooked salmon. Oh, and there are slow-cooked beef short ribs that cost $26, or more than most books in the store. Continue reading at eater
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